different
“To be irreplaceable, you have to be different”

“To be irreplaceable, you have to be different” Coco CHANEL I am an iconic brand,  the symbol of a fabulous tale. I am timeless and I share the founding myth…

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The role of brands in the global climate strike

Since the 1950s mankind has pushed the earth into a new geological era. Whether it is the climate, nature or species, human activity has caused irreversible damage to the environment. Like the comet that caused the fifth mass extinction 65 million years ago man today is the main force behind the state, the functioning and evolution of the planet.

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The general accountant : Emmanuel Augy

Logic Design is first and foremost a team. Each month, we will introduce a new member of the #LogicTeam for you to meet the people behind the scene… Today, we present Emmanuel Augy, our general accountant of the agency.

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StoreChek: the reputation killer

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#BOOMpublicitat is the hashtag that takes you back in time

Pick up your phone and look up the hashtag #BOOMpublicitat. You can really travel back in time! You will find all the ads posted by people who went on that trip when visiting the Barcelona Museum of Design latest exhibition: “The Advertising Boom: tin, cardboard and tile posters, 1890-1950”.

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Erwin Redl “Light matters”

Delphine, our specialist in culture and outstanding receptionist, introduces her creative crush: Erwin Redl, an “enlightened” Austrian artist who works with LED lights. Immersion in his first exhibition in Paris…

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DIAMBAAR: How street sellers are entering the fashion game

In 2018, we took great pride in our collaboration with Diomcoop a cooperative founded and managed by 15 street sellers in Barcelona. Logic Design Barcelona and Diomcoop co-created Diambaar, an…

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December, Merry Christmas!

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Women & Brands : the need to adapt to changes

Our thinking on the representation of women in brands discourse was motivated by an observation. In a changing political and social context as gender-equality initiatives are multiplying, as women’s voice…

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Let there be light!

I had lost interest in walking through the historical center of Paris, chock-a-block with tourbuses and cars. Saint-Germain and the Île de la Cité are must-see places I had been…

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Steve Simpson

Julie, one of our Logic Designers, introduces her “creative crush”: Steve Simpson, an Irish artist renowned for his richly detailed illustrative style inspired by Art Deco. Julie first discovered Simpson's…

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women brands
Women & Brands: relive the conference!

Thursday November 29th was an inspiring morning in My Little Paris’ beautiful workplace. More than 100 people attended the Women & Brands conference organized with L’ADN to explore the new…

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